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Uploading media

In short

You can upload images, video, audio and documents directly into your account, and each one becomes a Dynamic Link you own. Files go from your browser straight to storage rather than through the site, which is what lets a two-gigabyte video through when an ordinary web upload would fail at a hundred megabytes.

The part that changes how you should work is that targeting and preview settings only apply when you upload one file at a time. A password, an expiry date and a project label go onto every file in a batch, but country, device and language rules and social preview text are carried through only on a single upload. Dragging in forty photographs is the fast path; it is not the path that produces forty targeted links.

How the upload actually travels

An ordinary web upload posts the file to the site, which receives it, checks it, and stores it. That route has hard limits well below the size of a modern video, and they are not limits anyone can raise on your behalf.

Uploads here take a different route. The browser asks for permission to write a specific object, then sends the file directly to storage in pieces, and tells the platform when it has finished. The site never has the file passing through it, so its limits never apply. The practical ceiling is two gigabytes per file.

Sending in pieces has a second benefit you will notice on a bad connection: a piece that fails is a piece that gets retried, rather than an entire upload starting again from zero.

What you can upload

KindFormats
ImagesJPEG, PNG, GIF, WebP, BMP, TIFF, SVG, HEIC, HEIF
VideoMP4, MOV, M4V, WebM, AVI, MKV, WMV, MPEG
AudioMP3, WAV, M4A, AAC, OGG, FLAC
Documents and archivesPDF, Word, PowerPoint, Excel, CSV, plain text, ZIP

Anything outside that list is refused before a single byte is sent, so you find out at once rather than after a long wait.

Making a touchpoint from one file? In the Create a TouchPoint wizard, a file you upload becomes the touchpoint’s destination directly. That route takes almost any file type — only script and server files are refused — up to 200 MB. Linxy no longer builds new content pages around uploaded files; the file itself is what opens.

Two files that get converted, and why differently

Two kinds of file cannot be left as they arrive, and the platform handles them in opposite orders. The reason is time.

AN IPHONE PHOTOGRAPH — QUICK, SO IT IS DONE FIRST HEIC arrives unusable for Marks converted to JPEG before anything else the link is created already pointing at the JPEG A VIDEO — SLOW, SO THE LINK COMES FIRST MOV arrives many browsers cannot play it link created, and marked as preparing swapped to MP4 usually within a minute or two The amber step is what protects the gap: the link exists but will not hand out the unplayable original. The address never changes. Only what sits behind it does — so it is safe to share immediately.
The two orders look inconsistent until you notice what each is protecting. A photograph converts in a moment, so it is worth making everybody wait and getting a correct link first time. A video can take minutes, and nobody would tolerate a page that hung that long — so the link is issued at once and held shut until the playable file is ready. In both cases you can copy the address the second it appears, which is the only property that actually matters to the person doing the uploading.

The platform decides by what is really inside the video, not just its file ending. MOV, WMV, AVI, MKV, MPEG and WebM are always converted. An MP4 or M4V is checked first: one already in the format every phone and browser plays is left exactly as you sent it, but one carrying a newer format — common in videos from recent phones and downloads from video sites — is converted too. Converted videos are capped at 1920 pixels on their long side.

Anyone who opens a video link while its conversion is still running sees a short Preparing your video page (“This will be ready in a moment”) that refreshes by itself, rather than a file that will not play. The same conversion runs on every way a video reaches Linxy — this page, the Create a TouchPoint wizard, the Linxy App, secure upload links, community posts and batches.

One at a time, or many

A single fileSeveral at once
SpeedSlower per fileMuch faster overall
Password, expiryAvailableAvailable — the same on every file
Country, device, language rulesAvailableNot applied
Custom addressAvailableNumbered: your ending followed by -1, -2, -3…
Social preview title and description (SEO)AvailableNot applied
Project labelAvailableAvailable
This is not a bug to work around, but it is a decision to make deliberately. If forty images need nothing but to exist — or all need the same password and expiry date — upload all forty and be done in a minute. If three of them need country rules or their own preview text, upload those three on their own. The page says so as you go: with more than one file queued, the Targeting and SEO panels read Targeting is available when uploading a single file. and SEO meta is available when uploading a single file.

Settings you can attach

On a single upload, everything an ordinary Dynamic Link can carry is available as you create it rather than as an afterthought. On a batch, the rows marked single-file below are left off.

SettingWhat it does
DescriptionYour own note. Not shown to visitors
Project labelGroups the link with others, for finding things later
ClientAttributes the link to a client on your account
Custom addressChooses the ending rather than accepting a generated one
PasswordRequires it before the file is served
ExpiryStops the link working after a date
Country, device and language rulesSends different visitors to different places. Single file only
Preview title and descriptionWhat shows when the link is pasted into a chat or a social post. Single file only

All of these can also be changed later from the link itself. Setting them at upload simply saves the second pass.

If the image is going to become a Mark

An image destined to carry a Linxy Mark has one requirement that catches people: it cannot be HEIC. That is why HEIC and HEIF are converted the moment they arrive rather than being left alone — so that an image straight off an iPhone is usable without you having to know any of this.

Upload at the size the image will actually be used at. Marks are embedded for a particular display size, and an image marked large and then shrunk to fit a page loses the very detail the Mark is carried in. This matters more than image quality settings, and it is the single most common cause of a Mark that only reads when someone zooms in.

Symptoms, causes and fixes

SymptomCauseFix
The file is refused straight awayThe format is not on the accepted listConvert it, or wrap it in a ZIP if it only needs storing
File exceeds the maximum allowed sizeOver two gigabytesCompress or split it. Two gigabytes is the ceiling per file
A video link shows Preparing your videoIt is still being converted, and is deliberately held shutWait. The page refreshes itself, and the address is already correct and can be shared now
A video is still not playing after a long waitThe conversion failedRe-upload it, ideally already as an MP4
Forty links have no country rules or preview textThey were uploaded as a batch, where those settings are not appliedSet them per link afterwards, or upload the ones that need them singly
We could not convert this HEIC imageThe file is damaged or not really HEICExport it as JPEG or PNG from the phone and upload that
An upload stalls part-way and then continuesA piece failed and was retriedNothing to do. That is the mechanism working
A Mark on an uploaded image only reads when zoomed inThe image was marked larger than it is displayedUpload and mark at the size it will actually appear at

Things people commonly get wrong

“Batch uploading and single uploading produce the same links.”Password and expiry go onto every file, but country, device and language rules and preview text are single-file only. Split the ones that need targeting out of the batch.
“I should wait for the video to convert before sharing the link.”The address is final from the moment it appears; only what sits behind it changes. Share it immediately.
“A hundred-megabyte limit applies here too.”The file never passes through the site, so that limit is not in play. Two gigabytes per file.
“iPhone photographs need converting first.”HEIC is handled for you, before the link is even created. Upload straight from the phone.
“Bigger images make better Marks.”The opposite, if the image is then displayed smaller. Match the upload to the display size.

Related reading: Secure upload, My Linxy items, Protecting a link, Redirection controls, and What is a Linxy Mark.

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