In short
A Dynamic Link is a short link you keep control of after it has been published. The address stays fixed; where it sends people is yours to change, condition, protect, or retire at any time.
It is the same platform as a Mark, reached through a different door — so the same rules, protection, and analytics apply.
On this page
What makes it dynamic
An ordinary web address points at a specific page. If that page moves, is renamed, or becomes wrong, every copy of the address that exists in the world is now broken — in emails already sent, on printed material, in other people's bookmarks.
A Dynamic Link points at an item in your account rather than at a page. The item decides where to send people, and it can decide differently tomorrow.
Creating one
Dynamic Links are made in the Create a TouchPoint wizard, on the web or in the Linxy App. Choose Dynamic Link on the first step, Select TouchPoint Type, then pick what it should do on TouchPoint Purpose. The catalogue covers far more than a web page:
- Send somewhere — a website address, an app download that sends iPhone and Android to their own stores, a map location, a booking page, a payment link, a review page, a cloud file
- Get in touch — a phone call, a text message (with the message already written), an email, WhatsApp and other messaging apps, a video meeting, a social profile
- Calendar event — opening it adds the event to the person’s calendar
- Hosted by Linxy — a video, a PDF or document, an image gallery, or any other file you upload (up to 200 MB). Videos are converted so they play on every phone; for the first few moments after upload, opening the link shows Preparing your video
Content pages can no longer be created. Existing ones keep working, and can still be edited or deleted.
The destination cannot be the link’s own address, or a short address that no link answers yet; saving refuses both and says why. After creation the finish screen gives you the link to copy or share, and a way into its editor for rules and settings. In the Linxy App your links are listed under My Linxy, on the Links tab.
What you can control
Everything in Redirection controls applies here — destination and fallback, conditional routing by location, device and language, timing rules in the When They Scan panel (scan count and date windows), expiry and scan limits, Password and Secure protection, URL Shielding, notifications and webhooks.
One setting is specific to how content opens in the Linxy App: Content display — Auto, Portrait or Landscape. Auto follows the content; Portrait or Landscape holds the screen in that orientation. Left on Auto, an uploaded video sets the orientation from its own shape.
Two things are worth calling out because they are used most often with links specifically:
- Device routing — send iPhone users to one app store, Android users to another, and desktop users to a web page, from a single address in your email footer
- Schedule — publish material in advance with the address already circulating, and let it open itself at the right moment
Dynamic Link or Mark?
| Use a Dynamic Link when | Use a Mark when |
|---|---|
| The placement is digital — email, social, documents | The placement is physical and design-led |
| The person will click rather than scan | The person will scan an object in front of them |
| The audience will not have the App | The audience has, or will install, the App |
| You need it to work everywhere with no software | You want no visible code on the artwork |
In practice most campaigns use both, pointing at the same item: a Mark in the printed piece and a Dynamic Link in the digital version of the same message.
Practical guidance
- Create the link before the destination exists. Point it at a holding page and change it later — this is what lets print and email deadlines run ahead of content.
- One link per placement, not one link for everything. Separate links for the poster, the email, and the press release cost nothing and tell you which one actually worked.
- Always set a fallback. Links outlive campaigns by years.
- Retire rather than delete. Switching an item off leaves the address resolving gracefully; deleting it strands every copy in existence.