In short
There are five ways a person can open your content. They all resolve through the same platform to the same destination, under the same rules. What differs is the door — how the person gets there, and what the object has to look like.
Choosing well is mostly a question of the surface you are printing on and whether the person has the App.
On this page
One destination, five doors
This is the structural idea worth holding onto: the door and the destination are separate things. You can add a door, remove one, or change what all of them open, without any of those decisions affecting the others.
Comparing the five
| Door | Visible on the object? | Needs the App? | Best suited to |
|---|---|---|---|
| Linxy Mark | No — the artwork is the touchpoint | Yes | Packaging, art, editorial, signage, anywhere a visible code would spoil the design |
| Linxy IQ | Yes — a visible code | No, though the App adds capability | Places where any phone camera must work first time |
| NFC tag | Usually hidden inside the object | Standard tags no; Secure NFC yes | Fixed, repeated interactions — a table, door, display, or card |
| Dynamic Link | Yes — an ordinary-looking address | No | Email, digital placements, anywhere a click is natural |
| SoundMark | No — carried in the sound | Yes | Broadcast audio, in-venue sound, video soundtracks |
How to choose
Three questions settle it in almost every case.
- Can the design carry a visible code?If not — luxury packaging, fine art, editorial layouts, a photograph on a wall — you want a Mark. That is the situation Marks exist for.
- Will the person already have the App?Members, staff, event attendees, and returning customers usually will. Passers-by usually will not, which points toward Linxy IQ or a Dynamic Link for the first contact.
- Is the interaction one-off or repeated in the same place?Repeated interactions at a fixed point favor NFC, because tapping is faster than scanning and works in the dark.
Choosing in the Create a TouchPoint wizard
Every new touchpoint, on the web and in the Linxy App, starts in the Create a TouchPoint wizard, and its first step, Select TouchPoint Type, is exactly this choice. You pick the door first, because the door decides what the touchpoint can do.
| Choice in the wizard | Where it is offered | Worth knowing |
|---|---|---|
| Dynamic Link | Web and the Linxy App | A short link you can share anywhere. Nothing printed |
| Linxy Mark | Web and the Linxy App | Your artwork becomes the touchpoint. The artwork and its size are chosen during creation |
| Linxy IQ | Web only | A visible code plus an invisible Mark in the same image |
| NFC Tag | Web and the Linxy App | Write tags yourself from the Linxy App, or choose Order Linxy Tags for tags that arrive preprinted, marked and ready to place. Ordering happens in the Linxy App’s Marketplace |
The web wizard also offers a plain QR Code, a visible code any phone camera reads. It is tracked and changeable like a Dynamic Link, but it carries no invisible layer, so where a visible code is needed, Linxy IQ is usually the better choice.
The next step, TouchPoint Purpose, always lists every type. Types that cannot live on the door you picked are dimmed and say why, for example Needs an NFC tag or Needs a Linxy Mark. Go back a step and pick a different door, and they become available.
Combining doors on one object
One physical object frequently carries several doors, and this is a design decision rather than a technical compromise. A framed print might hold a Mark in the artwork, an NFC tag behind the frame, and a Dynamic Link printed on the reverse for people reading it online.
All three point at the same item in your console. You change the destination once and every door follows. Your analytics show which door people actually used, which is often the most useful thing you learn from a first campaign.
What every door shares
Everything below holds for every door that opens through the platform, which is all of them except content written natively onto an NFC tag.
- The destination can be changed at any time, without reprinting
- The same redirection rules apply — location, schedule, device, scan count
- The same protection options apply — password, Connection, biometric confirmation
- Interactions are recorded the same way, so analytics are comparable across doors
- The item can be switched off, expired, or scan-limited from one place